Merced is among the places where retail earnings are expected to grow the most in the next ten years. The metro area is ranked #2 (by American Demographics) among all U.S. metros by projected change in per capita income with a 28.3% change expected by 2008 (compared to 15.8% for all U.S. metros). The median age of the population is much younger than the state norm. It is one of only 21 metro areas in the country that has an overrepresentation of more than one minority group, making it a truly diverse market.

These factors have contributed to a rapidly growing retail market, represented by an above average ranking of Four Stars from the California Retail Survey, 2000 edition.

POPULATION
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 1980 1990 1999-2000 2004-2005 2010
City 36,499 56,216 65,000 85,000 100,880
10-Mile Radius NA 112,947 122,462 130,080 NA
County 134,558 178,403 203,560 217,280 231,250

RACE
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 City County
White 37.8% 40.6%
Hispanic 41.4% 45.4%
Black 6.0% 3.6%
Asian & Pacific Islander 11.3% 6.8%
American Indian 0.6% 0.5%
Other 2.9% 3.1%
 

HOUSEHOLDS 1999
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 City 10 Mile Radius County
Number of Households 20,435 41,352 63,815
Persons Per Household 3.06 3.12 3.25

The number of households in the City and County increased 11.8% and 13.2% respectively between 1990 and 2000.

INCOME
Median Household Income
 $27,673
Per Capita Income $17,500

AGE DISTRIBUTION
14 years and under
 28.8%
15 to 34 years 29.4%
35 to 54 years 25.3%
55 to 74 years 12.3%
75 and above 4.2%


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